Purina Pro Plan

Purina pet foods have one of the longest traditions of any of the pet food manufacturers, and can take pride in many innovative developments they have introduced. The company goes back to Spillers Foods set up in 1829 by Joel Spiller in Bridgewater, Somerset, England. In 1894 the American company Ralston Purina started producing animal foods and later joined with Spillers to become one of the world’s leading producers of animal foods. The name Purina was actually coined from their slogan “Purity is Paramount” in 1898. Purina is now owned by Nestle with headquarters in Switzerland, with a commitment to research and development leading to nutritional excellence and welfare-orientated pet care.

Many of the best known brands of pet food are produced by the Purina company. These include Purina Beta, a range of 11 different products, which have been developed by company nutritionists to meet the nutritional needs of dogs at different life stages and with different lifestyles. Purina Beta provides top nutrition without extravagant expense. It includes natural prebiotics such as chicory, which has been proven to help increase the number of good bacteria in the gut and help improve overall digestive health. The high meat content is provided by good quality chicken, salmon, turkey or lamb, which are prime sources of dietary protein. Purina Beta comes with a dual kibble, specially designed to encourage chewing and maintain good oral health. The kibble combination has been carefully tested to ensure suitability and enjoyment for dogs.

Pro Plan is the top of the range brand from Purina and contains dog and cat foods to suit every individual. Whatever the age or activity level of your pet, there will be a Purina Pro Plan diet to suit. Purina have identified 37 different essential nutrients which must be present in the food to keep dogs fit and healthy. Not only are these all provided in Pro Plan, but the proportions of each are measured and controlled for optimum health. In addition to the essential nutrients, there are large numbers of dietary constituents which could be described as non-essential, but which have an important part to play. None of these nutrients are vital in themselves, but they contribute to improved overall health. For instance there are many natural anti-oxidants. A mixture of these is the best way to prevent much of the oxidative damage to our cells which can cause premature ageing. Purina Pro Plan diets contain specific ranges of additional nutrients, all included to provide the greatest health benefits shown possible through scientific research. A diet perfectly suited to almost every dog and cat can be found within the extensive Purina Pro Plan range.